Cheese and insulin are two products most people don't realize were GMOs long before they became the target of anti-science groups. Plant juice branded as milk hasn't run up against Big Environmental even though the environmental impact of something like almonds is tremendous. That halo may mean animal-free dairy \"cheese product\" can find a niche.In the past, the US government would not have allowed it to be called any kind of cheese. If precision fermentation can make delicious cheese for regular consumers while touting ethical and environmental advantages, it's a huge market. Those who currently eat the most cheese were the most likely to want to buy animal-free dairy cheese in the survey.