Coca-Cola and Disney do not simply share being on Interbrand's Global Top Brands, says a new paper , they also share linguistically feminine names, and that helps their success with men and women. In fact, the highest-ranking companies have, on average, more feminine names than lower-ranked companies, they claim.They define linguistically feminine names as having two or more syllables and not being stressed on the first syllable and ending in a vowel - including y, when it is convenient. Masculine products with feminine sounding names will still be purchased by men - so Nike sells shoes to more than women. But women like feminine sounding names, so Godiva is a great name for chocolate sold to women.Was the 1777 Battle of Saratoga lost by the British because they underestimated the revolutionaries due to the feminine name of the town? Sure, if you want to claim that in a marketing journal, but most likely it was won by better men shooting masculine sounding bullets.