Consumers Like Pretty Food In Advertising, But Why Do People Think It's Healthier?

Consumers Like Pretty Food In Advertising, But Why Do People Think It's Healthier?

Many people have the general intuition that food is either tasty or healthy, but not both.Is cheese healthier if it's prettier? Seeming more natural, in turn, may make the food seem healthier because people tend to consider natural things (e.g., organic food or \"natural\" remedies) to be healthier than unnatural things (e.g., conventional food or modern medicine).By virtue of reflecting nature, the same food may seem healthier when it is pretty. First, the pretty=healthy effect is limited to classical aesthetics. \"Classical aesthetics may be a costless and subtle new way to convey naturalness and healthfulness--attributes that consumers increasingly demand in food products. At the same time, pretty food presentation may optimistically distort nutrition estimates and negatively impact dietary decisions,\" says author Linda Hagen , Assistant Professor of Marketing, Marshall School of Business, University of Southern California, Los Angeles.

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