This is important because research suggests that, even if we try, we can't throw off our values. Some research suggests that even with financial incentives, most people are apparently incapable of escaping their biases. Some will argue that value neutrality is an ideal toward which we should strive, even if we know it can't be achieved entirely. If, on the other hand, scientists insist on their value neutrality, they will likely come across as inauthentic, if not dishonest. Rather than trying to hide behind it, scientists should admit that they have values and be proud that these values motivate research aiming to make the world a better place for all.