Alternative Chinese medicine harms endangered species like pangolins, tigers and rhinos, but deniers of evidence-based medicine are often part of the same political tribe as professional conservationists. That confirmation bias about alternative medicine has limited conservation gains. The use of endangered species in traditional Chinese medicine threatens species' survival. A new analysis examined the core theories and practices of traditional Chinese medicine, in a bid to make it more accessible. UQ's Professor Hugh Possingham said traditional Chinese medicine was now not only entrenched in the social and cultural fabric of Chinese society, but also gaining users elsewhere.