Water Is Free. Why Do Americans Spend Billions on the Bottled Stuff?

Water Is Free. Why Do Americans Spend Billions on the Bottled Stuff?

And bottled water by volume grew by 7 percent from 2016 to 2017 from 12.8 billion gallons to 13.7 billion gallons, helping bottled water surpass soda as Americans' favorite drink. AdvertisementBackground on Bottled WaterFirst, a little history, because some of the same dynamics that influenced America's early bottled water industry explain why we're so thirsty for bottled water today. Even though cities rushed to fix problems after Congressional investigations, the distrust of municipal water lingered, making the switch from public water to bottled water a permanent one for many. \"Bottled water should never be a permanent solution to providing safe, affordable, reliable drinking water for people.\" \"The other challenge, of course, is that private bottled water companies have large budgets for advertising their 'product,' while municipal water agencies do not,\" Gleick said.

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