\" \" How would you describe bubblegum flavor? Carol Yepes/Getty ImagesAsk someone to describe bubblegum flavor and most likely, that person will be at a loss for words. Like other artificial flavors, bubblegum is simply a mixture of volatile compounds (those that evaporate and have odors) that are supposed to imitate a natural flavor. \"Bubblegum flavor is a strawberry-banana-punch type of flavor,\" Boutin says. He's credited with the indescribable bubblegum flavor that we know today, and for making the gum pink because \"it was the only food coloring on hand.\"