Want to make beer drinkers more conscious of climate change? The Torched Earth Ale logo features the company's iconic red bicycle in a denuded landscape, its rubber tires melting. It's a sensory warning that climate change could wreak havoc on both the ingredients and the conditions needed for successful brewing. To celebrate, it launched a 24-hour sale price: $100 per six-pack to illustrate the rising costs of climate change. For now, intrepid swillers and fast-acting climate stalwarts can buy two four-packs of Torched Earth Ale in 16-ounce cans for $39.99 online.