You Can Taste Climate Change in this Awful Beer

You Can Taste Climate Change in this Awful Beer

Want to make beer drinkers more conscious of climate change? The Torched Earth Ale logo features the company's iconic red bicycle in a denuded landscape, its rubber tires melting. It's a sensory warning that climate change could wreak havoc on both the ingredients and the conditions needed for successful brewing. To celebrate, it launched a 24-hour sale price: $100 per six-pack to illustrate the rising costs of climate change. For now, intrepid swillers and fast-acting climate stalwarts can buy two four-packs of Torched Earth Ale in 16-ounce cans for $39.99 online.

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