I coined the term ‘gentle medicine’ to describe a number of changes that medicine could enact, with the hope that they would go some way to mitigating those problems. Some aspects of gentle medicine could involve small modifications to routine practice and present policy, while others could be more revisionary. Another aspect of gentle medicine is how the medical research agenda is determined. Gentle medicine doesn’t mean easy medicine. In short, as a response to the many problems in medicine today, gentle medicine suggests changes to clinical practice, the medical research agenda, and policies pertaining to regulation and intellectual property.