The golfer failed to direct his attention to the information that mattered most before he took his shot. In particular we examined golfers’ beliefs, knowledge and understanding of their own ability to focus to explain the processes behind concentration. To understand what golfers know about attention, I interviewed eight elite golfers. Afterwards, the golfers explained, they would run though their post-shot routine where they reflected on the outcome of the shot. The results showed that during performance, golfers engaged in the process of meta-attention and used control strategies such as pre-shot routines.